Email Marketing
Looking to send emails that catch the eyes of your readers? Do you want to know how recipients consume the information you send them? Using an email marketing tool may set you on the right path.
HubSpot
University Marketing and Communications uses HubSpot, an email marketing tool, and offers access to various departments and entities across campus for a fee. Clients can work with us to obtain access, training and email templates so they can create their own content on their own schedule.
Your template will be designed to support your marketing goals. It will include a predetermined header that follows university brand standards for colors and fonts. Your settings will be preconfigured, so you won’t need to adjust them each time you prepare an email.
Because this is an additional service, there is a fee to use HubSpot.
For $100 per fiscal year, users can sign up and receive a basic template, header, settings and training. Multiple users can be added to the same account. Additional design fees apply for custom headers, images and templates.
Users must provide individual contacts — not listservs — for import into HubSpot.
Training is provided by email. Users must receive prior approval before they are granted access to send emails.
