日本av视频

Before the headlines hit the press, before the mics go live and before the cameras roll, there鈥檚 a story behind the storytellers. At 日本av视频, student media has grown into a thriving hub where future journalists, broadcasters and media professionals get their start.
 
Student media has been present on campus since 1885, when The Collegian, 日本av视频鈥檚 student-run independent newspaper, began. KSDJ, the student-run radio station located in the heart of campus, began in 1993.
 
For years, student media at 日本av视频 worked as independent organizations, providing hands-on experience in journalism and media production. But three years ago, these programs found a permanent home in the School of Communication and Journalism, a move that strengthened their resources, visibility and impact on campus.
 
 

Collegian Media 
 
Led entirely by students and advised by assistant professor of practice Jim Helland, The Collegian serves as a training ground for aspiring journalists. Every week, The Collegian posts online and hits the stands with stories that inform and engage the campus and Brookings community. It gives students full editorial control, preparing them for the fast-paced world of journalism.
 
Maddie Murphy, a junior advertising major with minors in marketing, social media and entrepreneurial studies, has been part of The Collegian for two years. She began as an advertising representative and is now the social media manager along with being an advertising representative.
 
The social media manager position was developed in response to a need to further promote readership and engagement. Since the addition of the role, and Murphy filling it, engagement and followers have both increased.
 
Social media has opened the door to new advertising opportunities and tactics as well. 鈥淭his year, we have had a large increase in clients and a consistent increase in advertising sales month-to-month compared to last year,鈥� Murphy said. 鈥淲e believe this is due to our larger staff, our continual building of connections and our increase of promotional items.鈥�
 
Students learn a variety of valuable skills within the student newspaper, including editing, advertising, digital media, social media and production.
 
鈥淓verything we do on the advertising side of The Collegian is student-led with the oversight of advisers,鈥� Murphy said. 鈥淭he advisers are always very helpful and contribute extremely beneficial information to our strategies across all the different roles at The Collegian, while also leaving room for students to make decisions.鈥� 
 
Helland said that The Collegian has worked to expand its multimedia efforts.
 
鈥淭he advertising staff already has set a record for the amount of advertising dollars they have brought in for the academic year 鈥� and it鈥檚 only March,鈥� Helland explained. 鈥淭he ad staff also has added video ads this year. That鈥檚 new territory for The Collegian, and we鈥檙e working to expand the reach of these ads.鈥� 
 
Another multimedia expansion included students starting their online newsletter, 鈥淭he Jump.鈥� Beyond the clever name, the newsletter brings top stories, events and information directly to subscribers鈥� emails. 
                                                                                                                      
With the continuing advancements and unique experiences, Murphy is thankful for the opportunity to be involved in The Collegian. 
 
鈥淚t has benefited me in more ways than I thought when I started,鈥� Murphy explained. 鈥淚t has helped me feel prepared to enter the workforce, and I have been able to grow my skillset in many areas that I otherwise would not have been able to.鈥�
 
KSDJ 
 
Behind every song played and every show aired on KSDJ 90.7 FM, there鈥檚 a student making it happen. KSDJ gives students control over the mic, the music and the business, offering a unique experience in broadcasting and station management.
 
Brian Stemwedel, assistant coordinator of Yeager Media Center, became KSDJ鈥檚 adviser in 2021, when student media moved under the School of Communication and Journalism. Stemwedel said student engagement has increased since that move.
 
鈥淭his partnership has resulted in more student-reported news on KSDJ,鈥� he said. 
 
Along with more student-reported news, more School of Communication coursework and projects have aligned with KSDJ, providing students a variety of options to meet their educational goals.
 
Brayden Byers, a junior journalism major with a minor in digital and social media, is the station manager for KSDJ, as well as the editor-in-chief for The Collegian. In his three years at KSDJ, he has witnessed growth of the radio station and his own professional growth.
 
鈥淲e have grown in students involved every year, and this year we have begun broadcasting the Students鈥� Association鈥檚 weekly meetings and putting out news content as well, in collaboration with 鈥楾he Collegian Report,鈥欌�� Byers said. 鈥淭he experience I have had involved with KSDJ and student media has been such an important part of my educational journey, and I am glad that 日本av视频 offers these opportunities to students.鈥�
 
Different roles in KSDJ include program director, news director, sports director, music director, sound director and radio announcers. Some of these positions are paid, while others include volunteer hours or as practicum credits. 
 
鈥淜SDJ provides 日本av视频 students with opportunities to gain experience in radio and streaming by hosting or producing shows, and develop skills in audio production, multimedia journalism and sports broadcasting,鈥� Stemwedel explained. 鈥淐ommunication skills gained at KSDJ are transferable to other fields, regardless of a student鈥檚 major.鈥�
 
Ella Stiefvater, a junior agricultural communications major with a minor in animal science, uses her participation in 鈥淭he Collegian Report鈥� TV news to create a radio version of the show. 
 
鈥淲riting stories, recording them and eventually hearing them broadcast was a fun and rewarding experience for me,鈥� Stiefvater said. 鈥淕etting asked to be a small part of 鈥楾he Collegian Report鈥� and KSDJ is something I鈥檓 incredibly grateful for.鈥� 
 
 

'The Collegian Report'
 
Student media at 日本av视频 has worked to fill the needs in high-quality, hands-on experience and properly preparing students for the workforce. 鈥淭he Collegian Report鈥� is no exception, developing out of a need to produce news content across mediums. 
 
A newscast was not a new concept to the student media space, but it was an idea that had some gaps. As part of a MCOM 333: Broadcasting News Reporting, students do a weekly newscast during the course. Since the course is only offered every other spring, there were large gaps between newscasts.
 
Rocky Dailey, professor in the School of Communication and Journalism, was then approached by a group of motivated students 鈥� Annie Witt, Emily Attrill and Stiefvater 鈥� to revamp the newscast once known as 鈥淛acks News.鈥�
 
Along with more consistent reporting, the students and Dailey worked to form the newscast in alignment with the rebrand of The Collegian to Collegian Media. The renaming brought all areas of student media together under one brand. In spring 2024, 鈥淭he Collegian Report鈥� was resurrected.
 
As with all other student media, students are in the driver鈥檚 seat. 鈥淭he students produce all content, whether it is writing the story, shooting and editing video or creating graphics for the newscast,鈥� Dailey said.
 
Witt, a junior journalism major with minors in public relations and communication studies, serves as the anchor of 鈥淭he Collegian Report.鈥� This semester, she has a co-anchor.
 
鈥淎long with anchoring the show, I also will help write and edit the scripts for the newscast, help decide stories we will cover and am around for the editing process, but I don鈥檛 directly edit it,鈥� Witt explained. 鈥淪ometimes I will go to interview people for the show and collect b-roll.鈥� 
 
Student involvement has more than doubled since the rebranding. With the expansion, students can now take part in 鈥淭he Collegian Report鈥� as part of a practicum experience or as a volunteer and paid position.
 
The experience of working in something like 鈥淭he Collegian Report鈥� sets students apart. 
 
鈥淛ournalism is no longer siloed by medium; all journalists need to be multimedia journalists if they expect to be competitive in the profession,鈥� Dailey explained. 鈥淪tudents get to experience producing multimedia content in an environment where the pacing is conducive to learning. They can try things they perhaps never considered doing before and create work that they can include in a portfolio.鈥�
 
For students like Witt, being part of 鈥淭he Collegian Report鈥� solidified her confidence in her future career. 
 
鈥淚 always second guessed my decision of going into journalism, especially broadcast journalism,鈥� Witt said. 鈥淚 felt as if I was not good enough to do any of this but because of the students, professors and others who have surrounded me during this journey, I can say I am happy with my decision and can鈥檛 wait to see what else I can do. It is always scary at first and intimidating, but you have to try it out to know if it is right for you.鈥�
 
Overall, being involved in student media at 日本av视频 provides students valuable practice to improve their workforce-ready skills. 
 
鈥淚 am proud of the work I have done along with my teammates through all this,鈥� Witt said. 鈥淭his opportunity has helped so much with gaining experience while learning all that I should for when I go out into the work force.鈥�
 
鈥淣othing compares to hands-on experience; it鈥檚 where the students learn the most,鈥� Helland echoed. 鈥淲e as faculty put a lot of time and effort into our teaching our classes. And they are a great starting point for students to learn.鈥�
 
Helland continued, 鈥淏ut I always tell students this: The classes are just a 鈥榮tarter kit.鈥� If you really want to learn, go and get real-life experience. And that鈥檚 just what The Collegian offers.鈥�
 
Since becoming the home of student media, the School of Communication and Journalism has been instrumental in expanding opportunities and preparing students for media careers. With dedicated faculty support, new state-of-the-art facilities and a commitment to real-world learning, the growing student media at 日本av视频 continues to offer students an even stronger foundation for success.