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In her role as a digital strategist, Niki Youmans:

Serves as the UMC and university lead to manage and fully utilize the capabilities of software and tools to audit and analyze the overall quality of the university website;

Serves as the UMC and university lead to implement, manage and support Siteimprove, the university's official website accessibility software;

Ensures implementation and optimization of search service and functions across the university website;

Ensures identification and implementation of meta tags, keywords, overall changes, etc., in an effort to benefit the website's SEO;

Gathers and analyzes website data and user behavior data and develops and shares reports and strategies based off of this data;

Delivers data-driven recommendations to web editors across the university on how to improve their pages and content;

Serves as the UMC and university lead and primary point of contact to plan, implement and manage the university’s Concept 3D interactive map.